June 18, 2012

recipe for a science story

For all my dear friends who, like me, find ourselves regularly staggered by the bad science journalism that the public loves:


Dramatically titled neuroscience story

Question about your life. Introduction to a thematically related tragedy.

Promise of hope.
Over-simplified premise. Mention of a brain part and an inadequately explained technology in the same sentence.


2 comments:

  1. yeah - I thought you'd like this ;) snap!!
    Cate

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  2. Brilliant!! Reports on work coming out of my old lab were SO astonishingly bad, I was pulling my hair out! It followed that outline. (You can read it here: http://www.thestar.com/healthzone/news%20&%20features/article/601600--should-painful-memories-be-erased). I cringed the whole way through.

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